INFORMATION FOR EXHIBITORS

Plan to be part of the North American International Motorcycle SUPERSHOW 2006 - 'The Big One by the Airport'.

September 2005

It's our 30th Anniversary and we're celebrating by presenting the Biggest and Best SUPERSHOW that we’ve ever produced in our 30 years of serving the Canadian Motorcycle Industry and the millions of motorcyclists that have attended the SUPERSHOW at the Toronto International Centre over that time.

Over the years motorcyclists have watched other shows come and go while the SUPERSHOW continues to grow. This growth can be directly attributed to the enthusiasm of the SUPERSHOW staff, who are all motorcyclists dedicated to producing the best Show possible; the loyalty of SUPERSHOW's exhibitors who know SUPERSHOW always delivers what it promises; and the loyalty of the SUPERSHOW audience who attend in great numbers to shop the largest selection of motorcycle goods and to rub shoulders with the motorcycle celebrities, racers, and top notch line up of entertainment delivered only by the SUPERSHOW.

Our 30th Anniversary means big changes and big improvements plus a long list of special guests including Speed Channel's Michele Smith of American Thunder. New sponsors are signing, like Mid-USA presenting Main Street in Hall 4, a great showcase for the hot new manufactured customs and aftermarket products. And get ready for a great new look as we devote new resources to overall Show décor and a whole new publicity campaign leading up to the SUPERSHOW’s 30th.

SUPERSHOW 2006 is currently booking up fast, with some Halls now almost full. Many of last year's exhibitors have purchased larger spaces and we are also receiving applications from many new exhibitors to the SUPERSHOW. Last year’s Show was completely sold out with all available square footage utilized so expect SUPERSHOW 2006 to sell out early for the 30th Anniversary edition.

Don't miss out on the huge amount of business generated at the SUPERSHOW! Forward your signed contract with payment now to secure your position in the Hall of your choice while space is still available. There's no better way to kick off your 2006 motorcycle season than for your business and products to be showcased at SUPERSHOW 2006. And there is never a surcharge for retailing.

Don't forget to book an ad in our 30th Anniversary issue of International Motorcycle Magazine distributed at the door to Show attendees. This is a highly effective tool for getting your message to this vast motorcycle audience.

The impact and awareness of SUPERSHOW 2006 is going to be HUGE! There’s only One SUPERSHOW and we look forward to seeing you there. Call our V.P. of Sales, Peter Derry at (905)771-0132, or email peter@supershowevents.com, to book your space now! Thanks for helping us keep SUPERSHOW the largest motorcycle show in North America.

Bar Hodgson,
Show Producer

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Interested in Exhibit space at SUPERSHOW 2006? Here's how to contact us

• Peter Derry, VP Sales & Marketing: peter@supershowevents.com or 905 771-0132

• Bar Hodgson, Show Producer: bar@supershowevents.com
• General Inquiries: info@supershowevents.com or 905 655-5403
• Website Inquiries: webmaster@supershowevents.com

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"We did very well, we sold some bikes and have enjoyed excellent traffic at the dealership since"
Dave Todd
Spoiled Sports

"Great sales, we want to expand again next year!"
Sam Agha
Suzuki of Newmarket

"We did very well. We sold more bikes again this year. We want to reserve more space for next year!"
Dan Laurence
Markham Outdoor Power

"We had a good show, much better than the MMIC show that's for sure. We actually had to limit the number of people getting into the display this year. . . very busy"
Vera Persichilli
Snow City Cycle

"It was a good show for us. Our Bikes have gone over very well with the public. We'll be back"
Kim Thompson
Brampton Cycle

"You guys do a great job. We will be back next year"
Donn Proudfoot
Titan Motorcycle Co. of America

"It was a 20% sales increase over last year for us"
Jerry Ordanis
G.P. Bikes

Here's what SUPERSHOW 2004 Exhibitors had to say!

Danny Garofalo, Suzuki of Brampton
"The SUPERSHOW was great for and worked out well for us. We sold 11 bikes at the Show and more merchandise than in the past."

Darren Plumb, Community Cycle
"Sales were good at the SUPERSHOW! Much higher than the December show and without all the 'at cost pricing' there. Unit sales were also much higher"

Steve Dudo, Northern Motorsports
"We did very well and equaled our best year ever!"

Rick Crozier, Planet Cycle
"This was a good Show for Planet Cycle, We sold 4 bikes immediately after the Show... we really had our eyes opened!"

Jim Lockard, Lindsay Cycle
"We sold units and our chrome accessories sold very well. We will be back!"

Kim Thompson, Brampton Cycle
"We're very pleased with the results. Our accessories sold very well and we've been selling bikes like mad since the Show... we will be back!"

Fred Hale, Fred Hale Motors
"We made the right decision only exhibiting at the SUPERSHOW. THis year we did not do the December show because we did not make any profit at that show. It is the worst building in North America."

Dave Grummett, Parker Bros. Powersports
"SUPERSHOW produced great sales! We were impressed. Move-in worked very well and move-out, again, was very smooth."

Sam Agha, Suzuki of Newmarket
"We will go bigger at SUPERSHOW 2005!"

Dan Laurence, Markham Outdoor Power
SUPERSHOW 2004 went very well and we are very pleased. We are sending in our deposit for SUPERSHOW 2005"

Chuck Collins, Hully Gully
"Looks like twelve solid deals, much more than the December show. The SUPERSHOW had real buyers with higher approval rates."

Jim Fisher, Cycle City
"We did very well at the SUPERSHOW! I saw many people meet and enjoy the social elements of the Show. It was fun to observe the motorcycle fellowship"

Drew Robertson, Cycle World
"We had very high sales figures! The SUPERSHOW staff must be very happy with the Show because I know we are."

Glenn & Gwen Roberts, Motorcycle Mojo Magazine
"Thank you for the SUPERSHOW! We had a great weekend and your staff were extremely helpful. What an amazing turnout on Friday!"

Ken Aiken, Thunder Press Magazine
This is a good Show! I like it!

Stan Letofsky, The B.A.D. Ride
The SUPERSHOW was fabulous. Great location, great crowds, great exposure. Couldn't ask for more! You guys really were awesome."

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• The SUPERSHOW has an official Customs Broker to help get your goods across the border, with portal to portal status allowing you to bring your goods directly to the Show for official clearance.
• Your U.S. dollars are worth more, making your booth space costs and expenditures while in Canada a great bargain
• A quick shuttle from nearby Pearson International Airport gets you to the Show and to the Official Hotels in no time. No need to rent a car. Hotel shuttles also take you to and from the International Centre!
• Keep your receipts and apply to receive a refund on much of the goods and services tax (GST) paid while in Canada
• Toronto is a great city! World class hotels and restaurants, entertainment, sporting events and shopping all await you.
• An ad in International Motorcycle Magazine reaches over 60,000 dedicated Canadian Motorcyclists. Talk to Peter Derry peter@supershowevents.com about maximizing your advertising dollars to the Canadian market.

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Successful exhibitors are those who pre-promote their participation at the SUPERSHOW.

Suggestions:

• Display Show posters in your retail outlets
• Distribute $2 off admission coupons at your store and other events
• Use the SUPERSHOW logo in all print advertising
• Highlight your Show participation on your website
• Provide a link to the SUPERSHOW website
• Direct mail
• Email blast
• Fax blitz
• Give your V.I.P. customers a ticket to the show
• Offer a special product discount if they visit your booth
• Inform them of any Show Specials you will have

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SUPERSHOW 2005 - SUPERSHOW 2004 - SUPERSHOW 2003 - SUPERSHOW 2002 - SUPERSHOW 2001 -

• Map and directions to the International Centre

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