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Information for Exhibitors:
SUPERSHOW 2004
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The 28 th International Motorcycle SUPERSHOW Returns
January 2, 3, 4, 2004 at the Toronto International Centre.
For 28 years, The North American International Motorcycle SUPERSHOW has been serving the motorcycle industry in Canada. Recognized as the The ‘BIG ONE’ at the Airport, the SUPERSHOW is dedicated to constantly improving the show’s features and attractions each year.
SUPERSHOW 2004 will continue to occupy six buildings (300,000 square feet) with more than 400 exhibitors at the preferred facility of motorcyclists’, the Toronto International Centre on Airport Road. Historically, the best attendance years of the SUPERSHOW is when the show coincides with the New Years holiday weekend, Thursday January 1st. many motorcyclists will also have show opening day, Friday January 2nd off and more time to attend SUPERSHOW 2004.
Last year over 50,000 motorcycle and ATV consumers attended the SUPERSHOW to take advantage of the largest marketplace for motorcycles and all related products in Canada. Over 240 commercial exhibitors participated as well as a record number of 70 motorcycle clubs and rides representing motorcycle user organizations.
More dealer displays… At SUPERSHOW 2003, many of Ontario’s finest Motorcycle Dealers exhibited large displays of the New Motorcycles, non-current and used, selling direct to the consumer at the SUPERSHOW! Excellent sales results were reported and will result in more and larger dealer displays in 2004.
The SUPERSHOW delivers customer satisfaction… take it from our surveyed exhibitors in 2003:
Quantity of visitors & buyers - 85% - Good to Excellent
Quality of visitors & buyers - 79% - Good to Excellent
Show Facility & Location - 91% - Good to Excellent
MORE MOVE IN DAYS To accommodate exhibitor set-up prior to New Year’s Eve, the SUPERSHOW will move-in over two days, Tuesday December 30th and Wednesday December 31st. The Toronto International Centre will then be closed and secured for New Year’s Eve and New Year’s Day. All exhibitors after completing their displays on Wednesday December 31st can enjoy the holiday and open the show at 10:00 am on Friday January 2nd.
2004 SUPERSHOW LAYOUT… SUPERSHOW 2004 will occupy six halls – Halls 1, 2, 3, 3a, 4, and 4a. Hall 3 is the Main Industry Hall, directly attached to Industry Hall 2 and 4. Pro Builders’ will be in Hall 4A while the club showcase continues throughout the center island areas of Hall 1 along with commercial exhibitors on the main traffic aisles in these areas. Four show entrances are utilized to provide multi-directional traffic flow and easier access from all parking lots. Restaurant seating and food areas will be expanded as well for 2004.
SUPERSHOW IS THREE DAYS OF FUN …The 2004 SUPERSHOW will continue the successful assortment of entertainment on all three days of the show including Show bikes and Awards, Fashion Shows, the Max Awards, Club Displays and Ride Information, Live Bands, Restaurants and Beer Gardens.
THE SUPERSHOW TRACK RECORD… SUPERSHOW’s massive advertising and promotional campaign attracts motorcycle enthusiasts from across Canada and the United States every year. Four TV Net works, over 24 radio stations, every Canadian Motorcycle magazine along with many U.S. motorcycle publications delivers the message that the SUPERSHOW is the place to be JANUARY 2, 3, 4 - 2004.
Our formula has worked for 27 years and we deliver an enthusiastic Motorcycle audience, eager to shop for products such as yours. Don't miss this once-a-year opportunity to reach this vast motorcycle consumer audience! The SUPERSHOW is always the season opener for tens of thousands of motorcyclists.
Reserve your exhibit space as early as possible and we will allocate the best possible location for you. Early reservations may be placed on the show floorplan in advance. To reserve your exhibit space simply complete the enclosed space application form and return with full payment. Should you have any questions please call:
Peter Derry V.P. Sales at (905) 771-0132
email: peter@supershowevents.com
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Quotes from SUPERSHOW 2003
Visitor Quotes:
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“As a road racer in CMA events beginning in 1967 with a brother who lived in Toronto for 13 years, I have lots of great memories of biking and racing in Canada. I have many friends in Canada. The Toronto Bike Show in January is great and has everything: old bikes, young people, old people, clubs, dealers, racetracks, individuals… it’s all there. Clearly it’s the premier show of North America because of the wide variety of attractions. I attend the Cycle World shows in Cleveland and Detroit, the Baltimore and Washington DC shows, but the Toronto Motorcycle SUPERSHOW is clearly the best”
Doug Teague
Warrenton, VA USA
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“I just wanted to drop you a line and say THANKS! My girlfriend and I attended the Motorcycle SUPERSHOW this weekend and were “entertained” for hours (7 to be exact… a great deal for 12$). The vendors were friendly and very informative… and we met the superman himself… Michel Mercier”
Gayle & Brian
London, ON Canada
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“Our annual visit to the SUPERSHOW was a full day of motorcycle entertainment. Certainly worth the 2 hour drive. It is the one show where we can see all the club displays, rides, vintage bikes, customs as well as the new bikes. Not having to go downtown Toronto or pay for parking is much appreciated too!
Bill Butchard
Meaford, ON Canada
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“Visited the SUPERSHOW 2003 and really enjoyed being able to see everything to do with riding as well as the new bikes in the dealer displays. See you next year!”
Jim Buchan
Pottageville, ON Canada
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“The 03 FJR Yamaha has been on our minds for months and after getting another chance to see it… doing some wheeling and dealing… purchased the sweet bike while the show was closing and bikes were getting packed up… So my impressions of the SUPERSHOW were obviously AMAZING!!!”
Posted on Jan. 6/03
By aavmann
CMGonline.com
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Quotes from SUPERSHOW 2003
Exhibitor Quotes:
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“In all my years of doing shows I've never seen a Friday opening like this year’s SUPERSHOW. They were just streaming in… and that was with a snow storm!
George Barnard
J & P Cycle
Anamosa, IN USA
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“Great response! We sold three bikes immediately following the SUPERSHOW”
Steve Hicks
Terminal Velocity Ducati
Port Perry, ON Canada
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“The SUPERSHOW is an all Ontario Show… my customers were there!”
Jim Fisher
Cycle City
Burlington, ON Canada
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“The SUPERSHOW draws… this is the buying crowd of the industry. Wonderful… “
George Persichilli
Snow City Cycle Marine
Scarborough, ON Canada
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“Great day! Did more on Friday than all three days at the December show”
John Pugh
Motorcycle Superstore
Toronto, ON Canada
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“This is one of the best shows that we have ever participated in. We sold more bikes than anticipated and we are more than pleased with the results.”
Pat Jacox
Jacox Harley-Davidson
Mississauga, ON Canada
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“Sales! … SUPERSHOW 2003 was the best show I've ever done”
Fred Hale
Fred Hale Imports
Pefferlaw, ON Canada
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“At no other show can a person see old bikes, trials bikes, speedway bikes, customs and non-current new bikes”
Warren Thaxter
Rally Connex
Newcastle, ON Canada
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“Overall show was excellent. Displays, show bikes, and dealer representatives were excellent. Displays for motorcycle clubs and racetracks also excellent. As a fundraiser raffle our results were superb. Great Show!
Paul Metzger-Oke
CNIB Harley Raffle
Waterloo, ON Canada
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Other Show info.
Exhibit Sales Contact:
Peter Derry E-mail: peter@supershowevents.com Phone: 905 771-0132
Media Contact:
Hedy Hodgson E-mail: hedy@supershowevents.com Phone: 905 655-5403
Website Contact:
Andrea Goodman E-mail: webmaster@supershowevents.com Phone: 905 771-0132
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